Kirsten Woodwards

Kirsten WoodwardsKirsten WoodwardsKirsten Woodwards

Kirsten Woodwards

Kirsten WoodwardsKirsten WoodwardsKirsten Woodwards
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Services

Marketing built around your business.


The best marketing doesn't begin with choosing a platform, creating more content or following the latest advice. It begins with understanding the business you're trying to build. 


Every recommendation begins with understanding the business behind the brand. Not just where you are today, but where you want your studio to be in two or three years' time. Good marketing isn't about reacting to what's happening now, it's about creating the reputation that brings the right opportunities later.


When the strategy is right, every marketing decision has a clear purpose. 

Marketing & Positioning Strategy

Your business should shape your marketing, not the other way around.


This is my signature service and the foundation of everything I do. Through an in-depth discovery process, I'll take the time to understand your business, your goals, your ideal clients and the direction you want your studio to grow.


I'll then create a bespoke Marketing & Positioning Strategy, developed around your business, its position in the market and the opportunities available to you.


Rather than a generic marketing plan, you'll receive a clear, prioritised roadmap identifying where your biggest opportunities lie, what's currently holding your marketing back and where your time and budget would be best invested.


The strategy brings together an assessment of your existing marketing, your positioning and your competitors, alongside recommendations for strengthening your visibility, communicating your expertise and reaching the clients you want to work with.


Every recommendation is intentional. Whether that involves your website, SEO, messaging, content, email marketing or social media, the tactics are shaped by the strategy, not the other way around.


Best suited to studios looking for greater clarity, a more cohesive approach to marketing or a strategic foundation for their next stage of growth.

Strategic Partnership

Once your strategy is in place, this is where we bring it to life.


Rather than handing over a document and wishing you luck, I'll continue working alongside you, helping you put your strategy into practice and make confident marketing decisions as your business evolves.


This is an ongoing working relationship, providing you with experienced marketing expertise without the need for someone in-house. Together, we'll review progress, identify priorities and make sure your marketing continues to support your wider business objectives.


That might involve refining your website, strengthening your messaging, improving your SEO, planning content, reviewing campaigns or preparing for a launch. Depending on your needs, I can provide strategic direction, practical recommendations and hands-on support with agreed areas of implementation.


The work will look different for every client because every business is different. What stays the same is having an experienced marketing consultant in your corner, helping you focus on the activity that matters and ensuring your marketing continues to move in the right direction.


Best suited to studios looking for ongoing marketing expertise, strategic guidance and practical support as their business develops.

Website & Marketing Review

Expert insight into what's working, what's missing and where to focus next.  


Sometimes you don't need an entirely new marketing strategy. You need a clearer understanding of what's working, what may be holding you back and where improvements could make a meaningful difference.


I review your existing marketing with a fresh, strategic perspective, looking at areas such as website messaging, search visibility, content, positioning and the journey a prospective client takes when considering your studio.


You'll receive practical, prioritised recommendations, helping you identify the changes worth making rather than investing time in activity that may have little impact.


The scope of each review is tailored to your business, whether you're looking for a focused website assessment or a broader evaluation of your marketing.


Best suited to studios looking for honest, strategic feedback before investing in a larger piece of work.

Which service is right for you?

Every studio is at a different stage. You might be launching a new business, repositioning an established studio or looking to attract more of the right enquiries.


If you're unsure where to begin, I'd be happy to help you decide which approach is the best fit for your business.

Enquire About Working Together

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